Air France redefined the travel experience with its innovative “Instant Take Off” event, held in Beirut, Lebanon on October 7, 2016. This extraordinary initiative, meticulously planned by cost optimization and marketing expert Aline Saade, celebrated the first anniversary of Air France’s new “Best” cabins to Beirut and set a new standard for customer engagement in the airline industry.
The “Instant Take Off” event transformed the typically routine process of ticket sales into an exhilarating experience.
Over 200 pre-registered participants gathered on the streets in front of Air France’s Beirut offices, fully prepared for international travel with luggage, passports, and valid visas in hand.
A live electronic draw, conducted in the presence of representatives from the Lebanese National Lottery, offered the chance to win an immediate trip to Paris.
The event was animated by famous radio personality Tanguy, adding to the excitement and buzz.
The lucky winners, Mr. Antoine Ghaoui and his wife Mrs. Dolly Wakim, embarked that same day on an instant journey to Paris, turning an ordinary day into an unforgettable adventure.
Their prize package included:
– Round-trip flights on Air France, seated in the new “Best” cabin
– Three nights of accommodation at a luxury collection hotel in Paris
– Two nights’ stay at a well-known attraction park in Paris
– Free transfers, prepaid cards, and shopping vouchers were among the many prizes, offered by Air France partners.
The event achieved remarkable success. It generated significant buzz and media attention across Lebanon, increased brand visibility and customer engagement in a key market, showcased Air France’s commitment to innovation and coincided with World Smile Day 2016, putting smiles on all participants’ faces.
Aline Saade, the key organizer behind this groundbreaking event, demonstrated exceptional project management and marketing skills. Her ability to think beyond conventional approaches created an unforgettable experience for Air France customers.
“The ‘Instant Take Off’ event embodies our commitment to creating unforgettable experiences for our customers,” said Aline Saade. “By turning ticket sales into an exciting event, we’ve not only increased engagement but also strengthened the emotional connection between our brand and our passengers.”
This event marks a significant milestone in airline marketing, proving that creativity and careful planning can transform routine aspects of air travel into moments of joy and anticipation. As Air France continues to push the boundaries of customer engagement, the “Instant Take Off” event stands as a testament to innovative thinking in the travel industry and the airline’s commitment to providing the best possible experience for its passengers.
